Build a story.

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” – Steve Jobs

Walt built the story of Disneyland. A place where children and parents could have fun together. A place to escape the reality of the everyday and enter the world of yesterday, tomorrow and fantasy. A clean place. A safe place. A place of dreams.

It wasn’t an easy story to build. Many said it would never work. Friends advised him not to spend the money. The naysayers said people wouldn’t sit through a feature length cartoon. They were wrong then and when it came to Disneyland… wrong again.

Why did it work? In my opinion it worked because his story was built on a foundation stronger than that of his peers doubt. Walt knew that if he wanted a place to spend time and have fun with his kids then others must want the same. So he built Disneyland for himself and his family. The naysayers lined up to say I told you so but they became a part of the story too.

What is the most important part of your story? That it is YOUR story! If you’re not inspired by it then why should anyone else be. Inspiration is a powerful currency. Create the dream that you want to inhabit and you’ll find others will want to rent a room. We buy the story, not the product.


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